FundamentalsAI ReadinessA composite measure of how well a website is structured, formatted, and discoverable by AI search engines and language models.
AI SearchAEOAnswer Engine OptimizationThe practice of optimizing content so AI answer engines like ChatGPT and Perplexity select it as a direct response.
SEOCanonical URLThe preferred URL for a page, declared via a <link rel="canonical"> tag to prevent duplicate content confusion for search engines and AI crawlers.
TechnicalCrawlabilityThe degree to which search engines and AI crawlers can access, fetch, and index the content on a website.
FundamentalsE-E-A-TGoogle's quality framework: Experience, Expertise, Authoritativeness, and Trustworthiness — used to evaluate content credibility for search and AI.
AI SearchGEOGenerative Engine OptimizationOptimizing content to appear in AI-generated summaries, citations, and multi-source responses produced by large language models.
TechnicalJSON-LDA lightweight JSON-based format for embedding structured data (Schema.org) into web pages without altering visible HTML.
Technicalllms.txtA plain-text file placed at the root of a website to communicate its purpose, structure, and key content directly to AI language models.
Technicalrobots.txtA text file at the root of a website that instructs web crawlers (including AI crawlers) which pages they may or may not access.
TechnicalSchema MarkupStructured data vocabulary from Schema.org that helps search engines and AI systems understand the meaning and type of your content.
