Technical SEO
20%Evaluates the foundational technical health of the site — the prerequisites for any crawler, search engine, or AI system to access and understand the content.
- Heading hierarchy (H1 → H2 → H3)
- Canonical tag presence and validity
- robots.txt configuration for AI crawlers
- Page speed and server response time
- HTTPS and redirect chain health
- XML sitemap presence
AEO (Answer Engine Optimization)
20%Measures how well the content is structured to be selected as a direct answer by AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews.
- FAQ schema (FAQPage JSON-LD)
- Question-formatted headings
- Direct-answer opening paragraphs
- Concise, quotable sentence structures
- Structured data coverage across key pages
GEO (Generative Engine Optimization)
20%Assesses how well the site positions itself to be cited in AI-generated multi-source summaries and Retrieval-Augmented Generation (RAG) contexts.
- E-E-A-T trust signal presence
- Entity clarity and consistency
- Original research or proprietary data
- Comparison tables with citable data points
- Content chunked into discrete quotable facts
- External citation and backlink authority
AI Readiness
15%Checks the technical AI-specific infrastructure — the files, permissions, and rendering approaches that determine whether AI systems can access and understand the site.
- llms.txt presence and content quality
- AI crawler permissions in robots.txt
- Server-side rendered (non-JS-dependent) content
- Structured data types suited to AI extraction
E-E-A-T (Trust Signals)
15%Evaluates the trust, authority, and credibility signals that AI systems and quality raters use to determine whether content is worth citing.
- Named authors with credentials
- About and Contact page quality
- Privacy Policy and Terms of Service presence
- Consistent brand identity across structured data
- External mentions and backlink authority
Entity & Citation Readiness
10%Measures how well the content is packaged for AI citation — entity recognition, quotable definitions, and structural clarity.
- DefinedTerm and Glossary schema
- Quotable definition sentences
- Organization entity markup
- Content chunked at paragraph level
- Consistent entity naming across pages